The company

Our guiding motif is to assist our clients in exploring new markets with local insight showing them how to:

• Export intelligently, assigning markets with the right strategy
• Minimize commercial and management risk of export projects
• Shape innovative solutions to fit local market demands
• Realize efficient management of export project

Small and medium companies suppliers of system solutions in the information and communication technology are often confronted with the challenge of exporting. The barriers towards foreign markets are multiple. Differences of culture and language have a wider impact in the marketing strategy abroad as assumed. In order to be able to customize system solutions to suit export markets, it is necessary to get a real understanding of local demands.  Niche markets traditionally protected to local suppliers are encouraged to open to foreign suppliers but still protectionism must be tackled. The way towards exporting is not straight forward. It does not only involve structural changes inside a company but also a very clear export strategy. Many questions arise concerning definition of the markets, specification of suitable products and establishment of an efficient commercial network while minimizing risks of investment. Different markets may demand different strategies.

We help you to define the best export strategy for you and to establish a successful market expansion abroad.